Plastic waste is choking our seas and coasts, threatening ecosystems, livelihoods, and lives in South-East Asia.
Plastic waste is choking our seas and coasts, threatening ecosystems, livelihoods, and lives in South-East Asia. Due to Covid-19, we are now fighting a plastic pandemic of new waste created from ‘new norms’ of plastic consumption such as the use of single-use plastics including personal protective equipment (PPE).
South-East Asia is at the heart of this marine plastic pollution challenge. Six of the top 20 polluters of marine litter are in South-East Asia, making the region a major hotspot of plastic pollution.
We hope to spark a movement led by South-East Asian sustainability advocates to combat the triple threat of climate change, biodiversity loss, and pollution that the region is facing. ‘100 Days to #BeatPlasticPollution’ will mobilise digitally connected youth to adopt habits that will help turn the tide on the plastic pandemic. Research shows that, on average, it takes 66 days for a new behaviour to become automatic. Through this campaign, people are challenged to choose one simple habit that can be sustained for 100 days, and kept for life, to #BeatPlasticPollution.
By raising awareness and building community around plastic marine litter across the focus countries, the intentions are:
To grow public and consumer demand for plastic pollution reduction;
To achieve mass public support for strengthening policy and fiscal incentives to reduce virgin plastic use and divert plastic from landfills; and
To promote a deep understanding of circular economy principles by encouraging recycling and plastic segregation at the source.
Our target audience is digitally connected youth who are 13-25 years old across South-East Asia – Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Viet Nam.
Overall, the campaign will promote behavioural change among consumers and private-sector corporations, thereby creating an enabling space for policy development.