(PLASTIK) – A wake up call to end plastic pollution

This World Environment Day 2022, view the plastic pollution crisis through the eyes and imagination of a child in South-East Asia.

Developed by The MeshMinds Foundation and produced by Studio Birthplace, in conjunction with SEA circular project - an initiative by the UN Environment Programme, ‘(PLASTIK)’ allows audiences to view the plastic pollution crisis through the eyes and imagination of a child in South-East Asia, a major hotspot for plastic pollution.

‘(PLASTIK)’ is the first short film made in Asia that uses creative storytelling and live action drama to raise awareness and catalyse action to end plastic pollution in the region. The film aims to visually narrate, particularly in a South-East Asian context, the social implications of plastic pollution; increase empathy for the crisis; and activate emotions that will drive behavioural change amongst youth in the region to say no to single-use plastic.